speedy
Your ride. Your rhythm.
Responsibilities : UX | UI | Product | Mobile app | Personal Project
THE Concept
Improve urban mobility for cyclists and scooter riders.
The Need
Getting around Tel Aviv by bike has always felt like the smartest move- no traffic jams, no parking drama, just a smooth ride.
That everyday experience sparked an idea:
what if more people could enjoy cycling
as their go-to way of getting around?
That’s how Speedy was born- a navigation app built especially for bicycles and scooters.
It all started with a student project to create a navigation tool, but I knew right away I wanted to focus on something green, safe, and practical- a riding experience that just makes sense in the city.
The vision
The Future of Navigation Is on Two Wheels
Speedy was born from a simple belief: navigating the city shouldn’t be a challenge for two-wheeled riders.
Our vision was to create a dedicated navigation app that empowers cyclists and scooter users to move through urban spaces safely, efficiently, and with confidence.
By reimagining traditional GPS tools, Speedy introduces a smarter, greener, and more intuitive way to explore the city — one bike lane at a time.
THE MARKET RESEARCH
What can be learned from others?
In order to identify existing solutions and uncover gaps in the market,
I analyzed several navigation apps used by cyclists.
Apps like Strava emphasize performance tracking and social features,
while OruxMaps and My Tracks offer basic route mapping but lack real-tim
e guidance and user-friendly interfaces.
Beeline, although designed for cyclists, focuses more on direct routing with limited contextual awareness of the path.
This analysis revealed a clear opportunity for a navigation app that combines intuitive, real-time guidance with urban route optimization- tailored specifically for riders navigating the city on two wheels.
THE Quantitative research
Ask the cyclists
115 people answered my questionnaire- that’s a crazy number!
I asked a few key questions and got super insightful answers.
Those responses helped me figure out what really matters and build something that makes a real difference.
THE PAIN POINTS
What challenges do my users face?
By analyzing user responses, I uncovered key frustrations that helped shape the core experience of Speedy- from safety concerns to daily efficiency.
Lack of awareness of bike-friendly routes
A significant number of users don’t know where it's safe or efficient to ride, which leads them to unsafe or inconvenient roads.
Feeling unsafe
Cyclists feel exposed and at risk when riding in areas with no dedicated bike infrastructure.
Trouble finding parking spots for bicycles
Many cyclists reported they often waste time searching for a secure and available place to park their bikes.
THE target audience
Personas Born from the Research
Based on survey insights, I identified two primary user types: city riders and off-road riders — as well as those who combine both styles.
Idan Bareket
Age: 43
Gender: Male
City: Ramat Gan
Marital Status: Married + 2
Profession: Product manager
Hobbies: Mountain biking, hiking, nature trips
Pain points
He can’t easily discover recommended off-road bike trails nearby
He wants to join biking communities but doesn’t know where to find them
When tired, he struggles to find suitable rest stops or places to refresh
Parking near trailheads is often unmarked or unavailable
He wastes time switching between apps for maps, weather, and groups
Tomer Ohana
Age: 28
Gender: Male
City: Tel Aviv
Marital Status: Single
Profession: : Food courier (Wolt)
Hobbies: E-biking, gaming, hanging out
Pain points
It's hard to find secure, designated bike parking near his destinations
He often has to carry the battery to avoid theft, which slows him down
Pedestrian congestion and blocked bike lanes disrupt his flow
He loses time navigating through multiple delivery stops
He wishes he could plan better routes based on traffic and rider data
The user journey
Getting Inside my User’s Mind
To truly understand how people experience the product, I stepped into my users’ minds and mapped out their journey.
This process helped me uncover key pain points, moments of friction, and emotional triggers —
allowing me to design a smoother and more intuitive experience from their perspective.
#1 PROBLEM
The user wants to reach a destination by bike but isn’t sure which route is the safest or most efficient.
#2 RESEARCH
The user searches for a GPS app that can guide him through the city’s bike routes.
#3 DECISION
He opens the Speedy app, explores different routes, and selects the one that best fits his needs before starting his ride.
#4 RIDING
During the ride, he gets tired and decides to take a short break. Thanks to Speedy, he easily finds a nearby resting spot with a convenience store to refresh himself.
#5 ARRIVING
He arrives at his destination quickly and safely, then uses Speedy’s parking feature to find a nearby and secure spot for his bike.
The Information Architecture
Building the roots
After mapping out the user’s journey through the app - from sign-up to discovery
I translated those insights into a clear, intuitive structure.
This allowed me to design a navigation flow that feels natural, predictable, and supportive of each user’s goal.
The Analysis and Insights
From insights to impact:
crafting solutions that matter
Every solution here was born from empathy, research, and a deep understanding of what users actually go through.
Dedicated Navigation for Two-Wheeled Vehicles
Speedy was built as a navigation app tailored for bicycles and scooters, helping users find safe, efficient routes and reducing confusion while riding through the city.
Safe and Optimized Bike Routes
The app identifies and maps out dedicated bike paths, ensuring a safer riding experience and helping users reach their destination faster while avoiding traffic and unsafe roads.
Smart Parking Assistance
A built-in feature locates nearby and available parking spots for bicycles, saving time and reducing frustration for riders looking for secure parking options.
Promoting a Healthier and Greener Lifestyle
Speedy encourages environmental responsibility and physical activity. A calorie-tracking feature motivates users to ride regularly and maintain long-term cycling habits.
The Wireframing
Let the planning begin
Once I had clarity from the sketches, it was time to bring things into structure.
I started wireframing screen by screen- translating my thoughts into tangible layouts.
It wasn’t just about putting boxes on a grid, but thinking about behavior,
flow, and the little details that shape how a user feels.
This step helped me stress-test the experience, refine ideas, and make sure everything truly fits the user’s world.
The USER TESTING
The screen looked great - until it met humans
After multiple design iterations, I wanted to validate whether Speedy was truly intuitive.
I ran a usability test with four users, each navigating the product for the first time.
While some parts worked beautifully, others... well, let’s just say I learned a lot.
Here are the most important takeaways:
They never used cycling apps before
#1
“Honestly, I usually just use Google Maps... I didn’t know apps for cyclists even exist.”
Some icons were unclear
#2
One user paused when icons popped up mid-task.
That moment of hesitation revealed a clarity issue-
so I added labels and adjusted the layout.
Smooth registration
#3
All users completed the sign-up effortlessly. No questions, no friction - the flow just worked.
Bug caught, early fix
#4
A glitch appeared in the first session
and was fixed before the next.
Proof that early testing saves time (and UX embarrassment).
Navigation felt natural
#5
Testers reached their goals easily and described the journey
as “pleasant” and “clear”. A quiet win for the visual hierarchy.
Missing feedback = user uncertainty
#6
A user tapped “Save ride” but saw no confirmation. I added a subtle animation and a toast message to provide clear feedback.
The UI
Design that rides with you
To support a seamless riding experience, I crafted an interface that feels fast, friendly, and focused.
I chose a bright green as the primary color- evoking a “green light” sensation that encourages movement and clarity.
To balance it out, I paired it with soft greens and clean blacks for contrast, calmness, and better legibility in daylight.
The result is an interface that not only looks inviting - it guides you through the ride.